Step 1: Forensic Assessment

The Blueprint Audit

The forensic digital audit engineered for the Built Environment.

Before we build any infrastructure, we conduct a full, structured audit of your digital operations, technical SEO, conversion systems, and commercial workflows.

Why revenue leaks happen.

Most manufacturers and installers don’t lose revenue because of "bad marketing". They lose revenue because of broken infrastructure.

System Failures Identified:

  • × Specifiers can’t find the right assets
  • × Installers receive unqualified enquiries
  • × Merchants lack the tools to sell effectively
  • × Automation is missing between key steps

The Solution.

The Blueprint Audit identifies every leak in your digital pipeline — and gives you a costed plan to fix it.

This is not a report. It’s an engineering assessment.

The Deliverables

01

Video Systems Walkthrough

60–90 Minutes

A detailed Loom video breaking down your entire digital infrastructure. No jargon. No fluff. Just clear insight into what’s working, what’s broken, and what’s missing.

  • > Website Structure
  • > Technical SEO & Indexation
  • > Conversion Pathways
02

90-Day Action Plan

PDF Roadmap

A prioritised, actionable roadmap covering your next 90 days. Includes critical fixes, high-impact engineering tasks, and automation build opportunities.

Clients often tell us this document alone is worth the entire investment.

03

Commercial Roadmap

Cost Forecast

A complete breakdown of recommended system builds, required components, timelines, and investment levels.

> No surprises.
> No open-ended retainers.
> Just a straight plan.

ENGINEERING PRINCIPLE

Why This Approach Delivers Results.

Most digital failures in this sector aren’t caused by poor tactics, they’re caused by weak foundations. The Blueprint Audit starts by identifying structural gaps across your website, funnels, and lead flow before any build work begins.

This is a methodical inspection of your digital infrastructure, designed specifically for the Built Environment. It reflects how specifiers, merchants, and installers actually evaluate products - not how generic agencies assume they do.

ENGINEER THE FOUNDATION FIRST. EVERYTHING ELSE FOLLOWS.

Scope of Analysis

Technical SEO

  • Page Speed
  • Crawlability & Indexation
  • Local SEO Structure
  • Schema & Entities

Conversion Engineering

  • Form Logic
  • Funnel Friction
  • User Path Clarity
  • Lead Qualification

Specifier Systems

  • CAD/BIM Access
  • Technical Resource UX
  • Sample Workflows
  • Follow-up Automation

Installer Pathways

  • Quote Logic
  • Filtering & Nurturing
  • Scheduling Clarity
  • Trade Engine™ alignment
Primary Profile

Manufacturers (£5m–£100m)

Aluminium & uPVC systems, Cladding, Modular buildings, Roofing components.

You need clear visibility of how specifiers, merchants, and installers interact with your product digitally.

Secondary Profile

Installers (£400k+, 3+ Vans)

You want fewer, better quality leads — and a system behind them.

The audit uncovers where tyre-kicker leads come from and how to build predictable flow.

INVESTMENT £2,000 FIXED FEE. NO UPSELLS. NO SMALL PRINT. Request The Blueprint Audit
Step 1: Request Audit
Step 2: Access Provided
Step 3: Delivery (7-10 Days)
Step 4: Implementation Options

Required for all Manufacturer System builds. Recommended for Trade Engine™ clients.