Proprietary Automation System

SpecifierSync™

Turn digital interest into specifications, samples, and merchant sell-through — automatically.

SpecifierSync™ is Huxo’s proprietary automation system designed for building product manufacturers. It bridges the gap between specifier intent and commercial reality.

Engineered to convert: CAD/BIM views -> Technical downloads -> Product research -> Sample requests.

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Why Specifier Workflows Break.

Most digital ecosystems fail specifiers because they weren’t designed for how architects actually work. They are disconnected touchpoints, not systems.

  • × CAD/BIM files hard to find or track
  • × Sample requests go to shared inboxes
  • × No automated rep alerts or nurture
  • × No feedback loop to merchants
  • × Reps find out too late

The Solution.

These aren’t marketing problems. They’re systems problems.

SpecifierSync™ is the engineered answer.

How SpecifierSync™ Works

01

Detects Specification Intent

Tracks CAD/BIM downloads, technical file access, and product interest. Identifies the specifier, firm, or project type where possible.
02

Automates Sample Workflows

Instant notifications to the right person. CRM updates happen the moment a request is made. Auto-responders confirm next steps immediately.
03

Deploys Technical Nurture

Guides architects from first interest to full adoption: CAD -> Sample -> Specification -> Merchant fulfilment. All automated. No manual chasing.
04

Enables Merchants

MerchantKit™ integration gives stockists everything they need: POS, Data sheets, Training, and Sell-through guidance. Ensures specifications convert into physical sales.
05

Closes the Loop

Links all actions to give you a measurable pipeline, predictable specifier interest, and clear ROI. Reduces friction between specifier and merchant.

System Components

End-to-End Workflows

Engineered paths for technical downloads, samples, specs, and sales.

Sample Automation

Instant CRM enrichment, rep notifications, confirmations, and tracking.

Technical Resource Hub

CAD, BIM, PDFs, data sheets — structured, searchable, optimised.

Specifier Nurture System

Automated specification support, guidance, and product positioning.

Merchant Enablement

Stockist resources for counter staff and sales teams.

Sales Attribution

Full feedback loop from digital action to commercial outcome.

Why Manufacturers Choose SpecifierSync™

  • >> Immediate Impact: Specifiers get what they need instantly.
  • >> Reduced Admin: Saves 20-40 hours/month on manual workflows.
  • >> Stronger Relationships: Faster response times build brand trust.
  • >> Merchant Sell-Through: Stockists know what is being specified.
  • >> Proven Systems: Designed by sector specialists, not agencies.
INFRASTRUCTURE BUILD From £7,500

Every build begins with a Blueprint Audit to map your current ecosystem.

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We audit before we build.